Products

Delivers a super charged boost of elasticity, moisture and strength to your hair.

Restores your hair's strength and elasticity and invigorate your senses with a balancing fragrance.

This thickening, strengthening, volume-boosting treatment gives thinning hair the hydration it needs without weighing it down.

Rescue compromised, color-processed strands with this nourishing pre-wash treatment.

This opalescent, rich creme formula provides deep hydration, enriches color an seals damaged cuticles so that hair reflects light like glass.

This truly modern remedy penetrates to rebuild each fiber with curative white tea, baobob and jasmine extracts and bio-restorative complex. 

A treatment mask that replenishes & strengthens fragile strands. It hydrates to restore elasticity & prevent breakage, allowing hair to grow longer.

A hydrating hair mask for all hair types. 

A colorless deep conditioning mask to provide instant, glossy shine for all hair types and colors. 

Revive hair in an instant with two of Virtue’s most transformative, award-winning treatments: a 3-minute hydrating mask and cult-favorite hair oil.

This creamy clarifying scrub nurtures dry and sensitive scalps as it calms, rehydrates and gently resurfaces with a beautifully rich, emollient lather. Roots and scalps are left feeling fresh, clean and comfortable with hair lo...

A weightless hair mask enriched with Aloe Vera to deeply hydrate and condition for smoother, silkier hair.